Monday December 9, 2013
Just as I was feeling overwhelmed by social media after a fast and furious year on the social networks, Julia Campbell sent me her guest post on that very topic. Julia is a social media expert who helps nonprofits get a handle on it all at J Campbell Social Marketing. Take these tips to heart as you look to the new year.
2013 was undoubtedly the year of social media. Facebook signed its 1 billionth user, over 400 million tweets are being sent per day on Twitter, LinkedIn boasts over 1.5 million active groups, 16 billion photos were uploaded to Instagram and YouTube claims over 1 billion unique monthly visitors.
Nonprofits joined right in the fray, posting, commenting, sharing, and tweeting; writing blog posts; creating content; sharing videos and more.
Of the nonprofits who actively participate in social media, the results were positive. A study conducted by Avectra found that 47% of online Americans have discovered a nonprofit or a cause via social media.
As we enter 2014, the vast potential of the social and mobile web for nonprofit fundraising and marketing appears unlimited.
However, there is a downside to all of this frenetic activity. With the unrelenting advancement of technology and the rapid proliferation of new online marketing and fundraising tools, nonprofit professionals may feel quite burned out.
Sound like you? Here are my 10 tips for nonprofits to avoid social media burnout and enter 2014 refreshed:
Wednesday December 4, 2013
Apparently, many fundraisers don't equate direct mail with monthly giving. But Erica Waasdorp, author of "Monthly Giving. The Sleeping Giant" and President of A Direct Solution, begs to differ.
Erica, in her guest article, Direct Mail STILL Works, Especially for Monthly Giving, explains it's all about sending that mail to the right prospects.
Find out who are the best prospects, and how to craft an appeal that will turn on the monthly giving spigot.
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Wednesday December 4, 2013
#GivingTuesday was a smashing success on social media yesterday, and one element of it is destined to live on well beyond that particular campaign. It's the #UNselfie.
I don't know how many UNselfies were shared during the #GivingTuesday campaign (which lasted much longer than just one day), but I'd guess it's in the millions.
It was a stroke of luck that the Oxford Dictionary recently proclaimed the "selfie" the word of the year. The "selfie," of course, symbolizes our self absorption and the narcissistic aspect of social media, with people turning their camera phones on themselves, and uploading the results to their social networks.
The "#UNselfie" magically turned that selfishness to good use, when #GivingTuesday began urging people to take an #UNselfie with a caption saying what they were supporting and why on #GivingTuesday. Most people held up cards or pieces of paper to express their support for a cause or an organization.
The #UNselfie turned viral as people snapped and shared all during the days running up to the big day, and then throughout yesterday.
Does it matter? We'll see, but it was a great example of communal action and turned #GivingTuesday into a lot of #fun.
Image from #GivingTuesday website.
Monday December 2, 2013
According to the Pew Research Center for the People & the Press, the recent disaster created by the super typhoon in the Philippines is running a distant fourth in public interest, compared to the Haiti earthquake in 2010, the Indian Ocean tsunami in 2005, and the 2011 tsunami and earthquake in Japan. It's also considerably behind other disasters when it comes to charitable giving.
Only one-in-three (32%) Americans said they are very closely watching the news about the typhoon which occurred on November 8. That compares to 55% who paid attention to the tsunami in Japan, 58% who followed the Indonesian tsunami, and 60% who were interested in the Haiti earthquake.