Monday March 10, 2014
Content marketing isn't just about articles or blog posts on your website.
It is really everywhere all the time. It is multichannel and multimedia, from YouTube to Pinterest.
But how is your nonprofit competing in this fast moving, explosive world of social media content?
Sure, some organizations are fortunate to have staff experts who can keep up with all of the newest and brightest ways to get the word out. But for most, it's still a struggle.
The answer is to just get started or to take the next step. You don't have to do everything at once, but you do need to be willing to experiment, even if it's a bit scary at first.
Julia Campbell's latest guest article, 9 Ways to Create Magical Content for Your Nonprofit on Social Media, is a menu of possibilities. Just pick one or two of her suggestions and start trying them out.
Here are some astonishing facts from Julia's article:
- 57% of people who watch a video made by a nonprofit go on to make a donation
- 56% of online supporters said that "compelling storytelling" is what motivated them to take action
You don't have to let your head explode, just your content.
Don't miss how to make your blog the center of your exploding, everywhere content. Check out 8 Easy Low Cost Ways to Rock Your Nonprofit Blog
Photo: Best Friends Animal Sanctuary's "pin" on Pinterest, just one of the charities that is all over that social network.
Please join me on Facebook, Twitter, LinkedIn and Google+.
Tuesday March 4, 2014
We saw an over-the-top bit of viral sharing over the weekend when Ellen DeGeneres tweeted a now infamous selfie of squirming celebrities trying to be part of a MOMENT. It was funny and something we could all relate to.
A lot of people (more than 3 million) rose to Ellen's challenge to make that selfie the most shared Tweet ever. That was the "call to action" of the year.
Samsung, a sponsor for the Oscars, decided to donate a pot of money to a couple of Ellen's favorite charities. You see she used a Samsung phone for the selfie, and the exposure for the company was priceless. Those fortunate charities are St. Jude's Children's Research Hospital and the Humane Society. They will receive $1.5 million each.
The same weekend, Special Olympics Chicago scored big time when Tonight Show host Jimmy Fallon showed up for its Polar Plunge. Fallon talked about the event on his show before and after he went to Chicago. Plus the photo of him emerging from the freezing water of Lake Michigan got a ton of play.
There is BIG sharing like these examples, but going viral can also happen on a smaller scale. And that's what many charities manage pretty frequently.
Monday March 3, 2014
Nonprofit Blog Carnival
Nonprofit executives: fundraising advice, tips, and exhortations - The Fundraising Coach. Marc Pitman
honored Presidents Day by asking us to help our leaders to be better fundraisers. The response was terrific. For
instance, don't miss "Would George Washington Applaud Your Fundraising Grit?" and "Seven Ways Nonprofit CEOs Can Integrate
Matching Gifts Into A Development Strategy."
How Can We Disrupt the Nonprofit Sector? - That's the question for the March Carnival. Allyson Kapin of
The RadCampaign tells us to speak up, act out, and just change things. She says, "If nonprofits are going to truly solve
the world's toughest social issues and obtain the necessary resources to do it right, they need to examine how the sector
can evolve to create more innovative and effective organizations."
Fundraising and More
Wednesday February 26, 2014
Employee giving has become a force in philanthropy in recent years. The fact that Microsoft's employee giving grew from $88 million in 2009 to $113 million in 2013 is a good example.
Microsoft is unusually interested in helping their employees give back, but many companies are jumping on this fast moving train.
Why? Well, employees themselves. I'm guessing that Microsoft has a high number of Millennial employees, and that generation seems to be more interested in life/work balance and in creating social change. They are also innovative in their approaches to giving and volunteering, and show a fondness for companies that are socially responsible.
But, Microsoft also provides many opportunities for employees to be philanthropic. The company reflects many of the trends in employee engagement that are au courant now.