Tuesday March 4, 2014
We saw an over-the-top bit of viral sharing over the weekend when Ellen DeGeneres tweeted a now infamous selfie of squirming celebrities trying to be part of a MOMENT. It was funny and something we could all relate to.
A lot of people (more than 3 million) rose to Ellen's challenge to make that selfie the most shared Tweet ever. That was the "call to action" of the year.
Samsung, a sponsor for the Oscars, decided to donate a pot of money to a couple of Ellen's favorite charities. You see she used a Samsung phone for the selfie, and the exposure for the company was priceless. Those fortunate charities are St. Jude's Children's Research Hospital and the Humane Society. They will receive $1.5 million each.
The same weekend, Special Olympics Chicago scored big time when Tonight Show host Jimmy Fallon showed up for its Polar Plunge. Fallon talked about the event on his show before and after he went to Chicago. Plus the photo of him emerging from the freezing water of Lake Michigan got a ton of play.
There is BIG sharing like these examples, but going viral can also happen on a smaller scale. And that's what many charities manage pretty frequently.
Monday March 3, 2014
Nonprofit Blog Carnival
Nonprofit executives: fundraising advice, tips, and exhortations - The Fundraising Coach. Marc Pitman
honored Presidents Day by asking us to help our leaders to be better fundraisers. The response was terrific. For
instance, don't miss "Would George Washington Applaud Your Fundraising Grit?" and "Seven Ways Nonprofit CEOs Can Integrate
Matching Gifts Into A Development Strategy."
How Can We Disrupt the Nonprofit Sector? - That's the question for the March Carnival. Allyson Kapin of
The RadCampaign tells us to speak up, act out, and just change things. She says, "If nonprofits are going to truly solve
the world's toughest social issues and obtain the necessary resources to do it right, they need to examine how the sector
can evolve to create more innovative and effective organizations."
Fundraising and More
Wednesday February 26, 2014
Employee giving has become a force in philanthropy in recent years. The fact that Microsoft's employee giving grew from $88 million in 2009 to $113 million in 2013 is a good example.
Microsoft is unusually interested in helping their employees give back, but many companies are jumping on this fast moving train.
Why? Well, employees themselves. I'm guessing that Microsoft has a high number of Millennial employees, and that generation seems to be more interested in life/work balance and in creating social change. They are also innovative in their approaches to giving and volunteering, and show a fondness for companies that are socially responsible.
But, Microsoft also provides many opportunities for employees to be philanthropic. The company reflects many of the trends in employee engagement that are au courant now.
Tuesday February 25, 2014
Can you not touch your phone for a few minutes to save a few lives?
That's the challenge for this year's UNICEF Tap Project. It's a small digital detox in exchange for clean water.
Here's how it works:
- Access the mobile app: Visit UNICEFTapProject.org on your smart phone.
- Unlock donations: For every ten minutes on the site, you can help UNICEF provide a day of clean water for a child in need.
- Help children: Once the cell phone is touched, the site calculates the time spent and how much you helped.
Here's why you should accept the challenge:
Around the world, 768 million people do not have safe, clean water to drink. More than 2.5 billion people live without a proper toilet. That's not only inconvenient -- it's lethal.
Every day, an estimated 1,600 children under five die from diseases linked to water, sanitation and hygiene. For just $1, UNICEF can provide one child with access to safe, clean water for 40 days.
If I don't pay, who does?
Giorgio Armani Fragrances and other donors will provide the funding equivalent of one day of clean water for a child. Once the cell phone is touched after activating the mobile web app, the site calculates the time spent and impact of the effort.
As you're waiting, not touching your phone, you'll get facts about water and record times set by other users in your state. Can you beat the best times?
There's more stuff you can do to help...like volunteer, become an advocate, or donate. It's all on the UNICEF site. Plus there's a wonderful video here.
Take the challenge. After all, isn't clean water worth a few minutes of abstinence from your favorite addiction? If you're hesitating, just think about the kids who go days without a glass of clean, safe water. Backing off of your phone for a few minutes is a piece of cake.