Wednesday December 4, 2013
Apparently, many fundraisers don't equate direct mail with monthly giving. But Erica Waasdorp, author of "Monthly Giving. The Sleeping Giant" and President of A Direct Solution, begs to differ.
Erica, in her guest article, Direct Mail STILL Works, Especially for Monthly Giving, explains it's all about sending that mail to the right prospects.
Find out who are the best prospects, and how to craft an appeal that will turn on the monthly giving spigot.
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Wednesday December 4, 2013
#GivingTuesday was a smashing success on social media yesterday, and one element of it is destined to live on well beyond that particular campaign. It's the #UNselfie.
I don't know how many UNselfies were shared during the #GivingTuesday campaign (which lasted much longer than just one day), but I'd guess it's in the millions.
It was a stroke of luck that the Oxford Dictionary recently proclaimed the "selfie" the word of the year. The "selfie," of course, symbolizes our self absorption and the narcissistic aspect of social media, with people turning their camera phones on themselves, and uploading the results to their social networks.
The "#UNselfie" magically turned that selfishness to good use, when #GivingTuesday began urging people to take an #UNselfie with a caption saying what they were supporting and why on #GivingTuesday. Most people held up cards or pieces of paper to express their support for a cause or an organization.
The #UNselfie turned viral as people snapped and shared all during the days running up to the big day, and then throughout yesterday.
Does it matter? We'll see, but it was a great example of communal action and turned #GivingTuesday into a lot of #fun.
Image from #GivingTuesday website.
Monday December 2, 2013
According to the Pew Research Center for the People & the Press, the recent disaster created by the super typhoon in the Philippines is running a distant fourth in public interest, compared to the Haiti earthquake in 2010, the Indian Ocean tsunami in 2005, and the 2011 tsunami and earthquake in Japan. It's also considerably behind other disasters when it comes to charitable giving.
Only one-in-three (32%) Americans said they are very closely watching the news about the typhoon which occurred on November 8. That compares to 55% who paid attention to the tsunami in Japan, 58% who followed the Indonesian tsunami, and 60% who were interested in the Haiti earthquake.
Wednesday November 27, 2013
Root Cause, which consults with both nonprofits and funders about performance and results, recently produced a very insightful report called Informed Giving: What Donors Want and How Nonprofits Can Provide It.
The report is based on a survey of donors who use the Fidelity Charitable Gift Fund, a donor-advised giving program. Two hundred Fidelity Charitable donors with average account balances over $50K were asked about their preferences for information about causes and nonprofits.
Although the survey was small and limited to fairly wealthy donors, the results do confirm other philanthropic research. Although, perhaps, not all donors are as dedicated to informed giving as this group, it does make sense to follow their lead. Donors in general seem to be more interested than ever in finding the most effective charities for their giving.
Here are some of the insights from the report that I found particularly interesting and that, I believe, can be generalized to most donors: