Survey Reveals People Prefer to Work for Socially Responsible Companies
According to a survey by Care2, 48 percent of employees would work for less pay if they could work for a socially responsible company. Nearly 1,600 people completed the survey posted on the Care2.com website.
Additional findings from the Care2 survey included:
- 73 percent of respondents said it was "very important" to work for a socially responsible company.
- 46 percent report that their current employer is relatively socially responsible.
- 35 percent report leaving a company that they believed was not socially responsible.
The companies most mentioned in the survey as socially responsible were:
- Ben & Jerry's
- The Body Shop
- Patagonia
- Seventh Generation
- Starbucks
- Whole Foods Market
- Working Assets
The number of respondents who said it was very important to work for a socially responsible company varied widely across the country. More than 85 percent of respondents from Massachusetts and California said it was important; while 65 percent of New York respondents and 44 percent of Illinois respondents ranked social responsibility as very important.
There was no difference between men and women, but more than three-quarters of older respondents (78 percent of respondents over 60) ranked social responsibility as very important compared to less than half of respondents under 18.
Care2 has launched Care2JobFinder, a website that lists jobs at eco-friendly, socially responsible, and nonprofit organizations.
Comments
I think it very much depends how you define social responsibility. Both Starbucks and Ben & Jerry’s give a lot of money to Israel in support of the occupation of the West Bank and Gaza.