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Joanne's Nonprofits Blog

By Joanne Fritz, About.com Guide to Nonprofits

Donors - the Many Ways to Cultivate Them

Monday March 19, 2007

Cultivation is a bit like courting. You take prospective donors to the big dance. Communicate with them. Introduce them to the family. And finally you pop the question.

Well, it's a little like courting, but more planful, strategic, and organized. Check out some tips from one of fundraising's best practitioners.

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