Pitching Your Story So It Finds Its Mark

Reporters face daunting challenges. They must become instant experts on an enormous range of subjects; they have to be fast and accurate; and they must tell an interesting story.

Help reporters do all of these things and more of your nonprofit's stories will find their way into the press or to the television screen.

Katya Andresen, author of Robin Hood Marketing: Stealing Corporate Savvy to Sell Just Causes, is an expert on turning nonprofit causes into media darlings. We've adapted a few tips from her in our article:

• Pitching Nonprofit Stories to the Media: Make it Timely, Newsworthy and Relevant