Annual Giving Provides Clue for Planned Giving

If you are prospecting for donors who might be willing to leave a bequest to your organization, look no further than your own list of annual givers.

A study conducted by a scholar at the Center on Philanthropy (Indiana University), found that:

• People who named charities in their wills gave more than twice as much annually (more than $2,000 on average) than those who did not.
• Individuals who said they would consider naming a charity in their wills also gave on average about $500 more annually than those who would not consider doing so.

More...