When Branding Bites Back

There are some long-trusted brands in tatters today, from Lehman Brothers to Merrill Lynch to Fannie Mae. I wonder what agonies those PR and Marketing managers are going through?

There are some lessons here, and Larry Checco, our guest author and expert on nonprofit branding, reminds us that our organizations need more than just great logos.

• No More Bull: Lessons in Branding From the Financial Meltdown

Photo by Spencer Platt/Getty Images