Charles Bronfman and Jeffrey Solomon, of the Andrea and Charles Bronfman Philanthropies, present two sides of the philanthropic equation in their new book, The Art of Giving: Where the Soul Meets a Business Plan.
Bronfman is the philanthropist and founder of his family foundation, and Solomon serves in the senior staff position as president of that organization. Together they bring years of experience to the advice and counsel they offer to budding philanthropists.
One of the conundrums the authors discuss is how a donor can figure out how to give in a way that achieves maximum results. They remind the readers...More...
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Comments
Joanne, thank you for sharing your informative post. I would have to agree with you on marketing efforts taking a hit when times get rough and marketing being a great place to make a donation count.
Thank you for commenting, Connie! Yes, many orgs consider money for marketing as optional in a way other parts of the budget would not be. Perhaps development people should include donations for marketing in their list of ways donors can help.