There have been dire warnings about the death of email recently because of the increasing use of social media such as Twitter and Facebook.
But it is way too early to declare the demise of our most effective online communication. After all, everyone with a computer, or even a mobile phone, uses email, while adoption of social media, while impressive, is not yet universal. Don't get rid of your email to donors and supporters. Just make it as effective as possible...more...
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