The answer is yes and no. Twitter can raise money, but probably not as much as you wish it would. However, there are other benefits from trying to raise money on Twitter that may be as important as the actual dollars raised.
Experience with Twitter is growing rapidly. There have been a number of fundraising campaigns that have used Twitter as their primary platform, such as TweetsGiving, and Twestival. Twitter also has set up TwitCause, which features a cause each week so that people can follow it on Twitter, help spread the word about it, and donate to it.
Julio Vasconcellos, manager of TwitCause, writes on Beth's Blog what he and his team have learned about what works and what doesn't work when twittering for a cause. His tips in Lessons Learned from Twitter Campaigns on TwitCause include keeping your message simple and short, what you can expect in results, how to provide immediate feedback, how to leverage efforts by teaming up with name brands, and more.
Related:
- 5 Reasons You'll Love Twitterville
- Generosity Will Get You Everywhere in Social Media
- Twitter Tips for Nonprofit Tweeple ... People
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