- Buddy, can you spare a dime? So far the recession has not much improved for nonprofits. Philantopic discusses the outlook for this year and provides some excellent tips for where best to put your resources while we wait for the upturn.
- If not now, when? Tony Martignetti, in an article at GuideStar, says Make 2010 the Year You Start Planned Giving. Martignetti outlines how to do it and where to find prospects. This is the first of three articles on the topic, so you'll want to stay tuned.
- Haiti Is a Marketing Lesson. Dan Palotta, in his blog at the Harvard Business Review, uses the example of Haiti and the outpouring of help to further the argument that nonprofits should market/advertise and not be punished for doing so.
- Going, going, gone! Sherry Truhlar, a charity auction specialist, guest posts at StepByStep Fundraising with some great tips about how to use social media to leverage your auction. I would not have thought of these.
- Social Media for the Trainer. Maddie Grant, of SocialFish, attended Beth Kanter's recent webinar on how to incorporate social media into your training sessions. Maddie guides us to the best links to learn these techniques, from blog posts to resources, to the webinar notes.
- What's in, what's out, who's doing what? This Fast Company article sorts the most recent numbers from a Pew survey about who's doing what online. Hint: the younger set is not blogging and tweeting.
- Just in case you need more reasons to start a blog. Nonprofit Tech 2.0 has five more reasons for a nonprofit to blog and how that blog fits into a well-rounded social media strategy. Keywords here are traffic and content.
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Comments
Thank you for the link love! I was so happy Beth did that webinar for us – truly awesome stuff. Thanks again for sharing the info about it!
Been in India the last few weeks and late to say thank you for the shoutout.
You are right about the time being right for a planned giving effort (as long as one defines planned gifts for the moment as bequests). There are multiple trends both economic and social which are driving it. It may be that an aggressive effort to secure more bequests may be one of the few growing areas for fundraising for some groups.
There’s more detail on my blog:
http://growingsocialprofit.blogspot.com/
I appreciate your link to the Guidestar article on planned giving for small and mid-size groups. That’s been my area of focus for some years. As part of Kim Klein’s Chardon Press, we just published a book on exactly that topic. It explains why the historic, big institution, major gift approach won’t work for most small and mid-size nonprofits. Bill Gates Sr said this about the book: “A nonprofit’s workers and its donors will be well served in reading this book.” It’s entitled “The Power of Legacy and Planned Gifts: How Nonprofits and Donors Work Together to Change the World.”