Kivi Leroux Miller's new book is out. It is the The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause (Wiley 2010).
Miller's experience with hundreds of small, one-person-marketing-shop nonprofits led her to write this instructive basic guide to marketing for people who have to do it all.
This book is so incredibly useful, from building a basic marketing plan to how to use social media effectively on a small budget, that I wish I could simply reprint it all here. Instead, I'll give you a peek at some of Miller's wisdom....More....
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