Do you treat your organization's mission statement like wallpaper...looked at once a decade and ignored by your followers?
The authors of Guerrilla Marketing for Nonprofits: 250 Tactics to Promote, Recruit, Motivate, and Raise More Money (Entrepreneur Press, 2010) say that most nonprofit mission statements are too academic and institutional rather than the dynamic goal posts that they should be.
Don't let boring mission statements put your follwers to sleep...More...
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