Gail Bower, astute specialist in sponsorship, published a book more than a year ago titled, How to Jump-Start Your Sponsorship Strategy in Tough Times.
Well, tough times continue, and Bower's advice in this small, jam-packed book remains as relevant as it was a year ago.
Bower was inspired to write her book in the wake of the financial pressures on companies as they rode the tide of recession, but also because of the waves of public disapproval that battered many corporations and financial institutions. As the government poured money into rescuing entire business sectors, every move and expenditure was publicized and questioned by a chorus of critics from the general public to congress to the White House.
Bower realized...Read More...
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