Our landscape is littered with cause marketing campaigns. So much so that it is tough for any one campaign to stand out. We are bombarded wherever we shop and whatever media we consume. What is the answer to this cause clutter?
According to Jason Saul, a leading expert on strategy and performance measurement in the social sector and author of the new book Social Innovation, Inc: 5 Strategies for Driving Business Growth Through Social Change, businesses and causes must move to a totally different model for linking social good and good business.
Saul says that most companies think about society as a...Read More...
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