I've heard of all sorts of ways to promote a book, but the authors of Breakthrough Nonprofit Branding have taken promotion to a whole new level.
They have teamed up with U.S.A. TODAY to offer $100,000 of advertising in that widely read newspaper to the nonprofit that best exemplifies the principles of branding illustrated in their book.
To get an idea of what their book is all about, read my review: Beyond the Logo - Breakthrough Nonprofit Branding. It's all about discovering who you really are as an organization and then using that knowledge to drive your organization's strategy. This is not old school branding, but rather a concept that fits our new age and new media perfectly.
You can find all the contest details here. But hurry. The contest started last week and will conclude December 10, 2010.
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