Nonprofit Blog Carnival
Elizabeth Ricca, of The Duck Call, has rounded up the best posts on multi channel communications for her bootcamp this month. This looks really good with more than a dozen links to posts from people who know their stuff on this topic.
Meanwhile, over at Wild Apricot, Lori Halley has posted the Oct call for submissions. The theme is Improving the Volunteer Experience: tips, tools and tactics for improving the volunteer experience and effectiveness.
Fundraising, Social Media, Volunteers
It's hard to know where to start with the blog posts about Facebook after the big announcements last week. But here are three that caught my eye:
--What Facebook's Changes Mean for Cause Marketing by Joe Waters at Selfish Giving. Joe writes, "...Facebook visitors won't have to 'like' a page to comment and post on it. This makes a 'like a less valuable piece of property because visitors won?t have to opt-in to participate." Read Joe's suggestions for after the like implodes.
--Beth Kanter's Facebook Changes for Organization Pages: Focus On Results says, "It is important to have a good understanding of your target audiences' decision-journey or ladder of engagement. Don't just stop at reach or awareness and don't just focus on the number of likes which will become meaningless."
--Charlie White, writing for Mashable, is exuberant in his Why I Love Facebook Timeline. Lots of flash and screen shots here for the visually addicted. Really, if you were worried about your new profile, this will change your mind. While you're at Mashable, check out Todd Wassermans's post, How Facebook Timeline Might Radically Change the Look of Brand Pages
Mitch Joel, at his wonderful Six Pixels of Separation, informs marketers of the 9 Glorious Truths About Creating Great Content. Mitch writes, "For some reason, brands think that for something to be serious, it needs to look and sound complex. I'm not sure why that is, but the best content is not complex... it's honest." That goes for nonprofit brands too.
Tempted to not send those mailings when the budget is tight? The NonProfitTimes summarizes a presentation from a conference in its You have to be in it (a mailbox) to win it. Craig Finstad of the American Lung Association gave tips about direct mail during hard times, including this one: "If your piece is not in their mailbox, someone else's is. The strategy is to stay in front of renewal donors. The organization resisted pressure to cut the number of appeals without testing."
Shari Ilsen's Why I'm Not Going to Volunteer with Your Nonprofit, at VolunteerMatch, is a wake up call for nonprofit volunteer programs. One of Shari's tips is, "Encourage your volunteers to bring friends along and to talk about their experiences with you to others -- the best marketing is word of mouth!"
In the News
Spending Less on Entertainment and Charity - New York Times. Uh-oh...charitable contributions take a hit.
Broadway flea market raises $550,000 for charity with autographs, chance for walk-on role - The Washington Post. The special event you wish for.
Photo by Getty Images
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