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Joanne Fritz

Great Nonprofit Design from Save the Children

By February 20, 2012

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I'm a sucker for great photos and design. I've started collecting examples of what I consider terrific examples by nonprofits.

Beautiful photo from Save the Children plus a Seuss quote creates great design.

This gorgeous photo, that is combined with a wonderful quote from Dr. Seuss, the children's author par excellence, was shared on Facebook by Save the Children. I caught a glimpse of it while surfing FB on my iPad. It stopped me in my tracks.

Save the Children does an outstanding job of creating and using photos of the children it helps in fundraising appeals, on its social networks, and in this selection of e-cards supporters can send for special occasions.

But you certainly do not have to be a big, international charity to use photos effectively. Just check out how this tiny charity did it in a fundraising letter and on its website at very low cost. It's not the sophistication and technique that counts but the heart-felt warmth expressed.

How is your nonprofit sharing its photos and design inspirations? For some ideas, check out these resources:

Comments

March 3, 2012 at 10:27 am
(1) Susan Burnash says:

Hi Joanne,
This is a great example of how nonprofits can use imagery to get their message across. Photos like this and good content can also be used to create inexpensive videos for their website, social media applications or email blasts. We have become a population of visual content engagers so why not use that to your advantage to not only tell your nonprofit story and mission but allow your viewers to “feel” connected to it!
Thanks Joanne for your ongoing efforts to educate and empower nonprofits!
Susan
Purple Duck Marketing

March 3, 2012 at 8:45 pm
(2) nonprofit says:

Thanks, Susan! I have to say that I’m an image junkie! I love eye candy, and that’s where my attention goes. Words are just an afterthought when I visit a nonprofit website. If the images don’t grab me, I’m gone. I also think that nonprofits should try to use images that inspire, rather than images that depress. I don’t mean avoid the hard facts, but everyone needs hope.

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