I'm a sucker for great photos and design. I've started collecting examples of what I consider terrific examples by nonprofits.
This gorgeous photo, that is combined with a wonderful quote from Dr. Seuss, the children's author par excellence, was shared on Facebook by Save the Children. I caught a glimpse of it while surfing FB on my iPad. It stopped me in my tracks.
Save the Children does an outstanding job of creating and using photos of the children it helps in fundraising appeals, on its social networks, and in this selection of e-cards supporters can send for special occasions.
But you certainly do not have to be a big, international charity to use photos effectively. Just check out how this tiny charity did it in a fundraising letter and on its website at very low cost. It's not the sophistication and technique that counts but the heart-felt warmth expressed.
How is your nonprofit sharing its photos and design inspirations? For some ideas, check out these resources: