I'm fascinated by the new look for Facebook Pages. It won't be anything new to people who adopted the Timeline design for their personal profiles on Facebook, but it will be either hated or loved by businesses and nonprofits who are just now getting acquainted with it.
Those landing pages so many Pages had, are gone, and the new design at first sends your eye skittering around trying to find a foothold. I was just getting comfortable with the old setup, so the new one has me a bit disoriented.
But the new design takes images to a whole new level with that huge space at the top. That top image is called a "cover photo," and I'm betting Page owners are intrigued and maybe befuddled about what to do with it. This isn't much of a problem for big brands (see Nike for an example) or large nonprofits (take a peek at National Wildlife Federation). It may be more of a challenge for small businesses, consultants, and smaller nonprofits.
I've been cruising around the last couple of days and haven't really seen that many nonprofits or businesses in the nonprofit space that have switched over yet, but expect lots very soon. We all have until the end of March to prepare, and then FB will flip the switch. Then we'll all have the new design, like it or not.
Here's some of what I've seen so far:
- NTEN, the technology organization for nonprofits, right now has an interesting cover photo about its upcoming conference. This is a good idea and one that charities could adopt for upcoming special events. A past event is a good bet too, like this wonderful one at razoo.
- The Random Act of Kindness Foundation has a list, decked out in a variety of fonts, of possible acts of kindness. Cool idea.
- Buildings, if dramatic, can make for good cover photos. But most buildings are not very inspirational. For instance, I love the Diamond Children's Medical Center in Tucson, but I don't think this cover photo of its parking lot is too helpful. Surely it's just a place holder. On the other hand, the Contemporary Museum St. Louis chose a highly dramatic shot at night of its building.
- Cover photos of people enjoying themselves work wonders, like this one from Santa Clara University's Center for Science Technology. I don't know what these people are doing or why, but they make me want to "like" this page.
- Charities that serve children should take to the new design with ease. For instance, see these cuties at KooDooz, this montage and "Share Your Story" tab at Voices for Utah Children, and these teens in action at Kids Are Heroes.
By the way, Kids Are Heroes has Facebook Timeline Covers that you can use on your own profile or even your business Page. I haven't seen many of those from smaller nonprofits.
- Of course, animals are naturals when it comes to photos. Look at this wonderful image of human/animal interaction at the Animal Humane Society.
I'm an image junkie so I can't wait to see more nonprofits convert to their new Pages. I'm expecting a visual feast.
If you see some good Facebook Pages for smaller nonprofits or businesses and consultants serving the nonprofit space, let me know. You can drop a comment at my FB Page, in the comments to this post, or connect with me on Twitter.
I'm a tech wannabe, but also a never-will-be. That's why John Haydon's Facebook Marketing for Dummies sits on my desk with little post-its sticking out every which way. Here's my review of John's book and some good links.