Multi-channel fundraising is all the rage. Turns out the enthusiasm is warranted.
CARE and Convio reported this week that their marketing study of dual-channel donors revealed that donors who give both online and offline give more.
Here are the key points from the study:
- Dual channel donors give the most...on average $123 annually. This is 46% more than direct mail only donors.
- Dual channel donors tend to be married and earn the most, with 72% married and 43% earning $100,00 or more.
- Men tend to be offline; women are online. Men account for 55% of offline only donors; 56% of online only donors are women.
- Baby Boomers are all over social sites. The number of Boomers on social networking sites is up 60% from 2010.
If you're not already helping donors give both offline and online, your nonprofit may be losing out.
Image: Convio/Care infographic.
Read more about multi-channel fundraising: