I know one small nonprofit that has a small staff, a one-person development department, and no marketing staff. But they want to get started with social media, and they should. It will help with communicating with their volunteers, raising funds, building their community, publicizing their events, and building their brand.
What they don't realize though is that their website is the place to start. Then adding even one social network could make a difference. The staffing problem can be solved with a tech savvy volunteer and/or having several staff (think the development person, the Executive Director, and the Volunteer Coordinator) participate. Keep it simple and don't be distracted by trying to do too much.
Guest author Marissa Garza explains several social media networks and suggests how your nonprofit can get started in Getting Started with Social Media: Where Do Nonprofits Begin?
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