The capital campaign is such a standard of fundraising that it is almost heresy to question it.
But maybe you should. Guest contributor Nell Edgington, of Social Velocity, has been a persuasive proponent of new ways of raising money for nonprofits. She calls this approach "financing, not fundraising."
In Rethinking the Traditiional Capital Campaign, Nell lays out the case for going for capacity capital rather than bricks and mortar...Read More...
Photo: Nell Edgington
Comments
We’re a group of volunteers and starting a new scheme in our community. Your website offered us with useful information to work on. You have performed an impressive process and our entire neighborhood might be thankful to you.
I have been connecting clients with influential and affluent donors for years to find new resources for sustainability. Even after a capital campaign, I find that nonprofits do not know how to maintain that line of communication and involvement for donors. Only by engaging people on a long-term basis can you insure that your agnecy not only survives, but thrives!