Road Scholar (formerly Elderhostel) is a beloved educational travel nonprofit for older adventurers. Since its days as the more stodgy sounding Elderhostel, the organization has really picked up the pace of its online communications.
You can still get the fat catalogs in the mail, but you can also search online for Road Scholar programs by any number of criteria, including date, location, type of program, and cost.
One of their newsletters is the one partially pictured above (see the whole thing here). It is called the News Feed. You know you don't have to call your newsletter a "newsletter." Get creative.
The Road Scholar newsletter is simple with large photos and links to more information. There are social media buttons right at the top for sharing (and yes, older people do that), a link to the org's YouTube channel, a poll, a "photo of the moment," and links to the month's most popular programs.
This small but provocative newsletter is easy on the eyes (it looks wonderful on my iPad too), a breeze to read, and just simply yummy for people anxious to find their next learning adventure.
How does your emailed newsletter look and read? Are there some ideas you can steal from Road Scholar?
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