Companies are pretty convinced now that consumers like them and their products more when they are engaged in doing some good in the community. To do that they need your charity and cause.
But there is a lot more to getting a company on board as a sponsor for your cause than just asking. You must make a case that is convincing.
Mazarine Treyz points out in her guest article that positioning is crucial. How is your cause and your event unique and different? How will you market your event? Are you collecting the data about your reach that will convince a potential sponsor?
Treyz lays out a process, the questions to ask yourself and those you need to ask potential sponsors to close the deal and create a partnership that works...Read More....
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