If you're thinking that advice about search engine optimization for nonprofit websites has reached some kind of high point, you're right.
SEO has always been important, but since Google started changing its formulas for what ranks well and what doesn't, the noise has become overwhelming.
Everyone wants to know what to do so their websites and content will rank well in search, and SEO experts have come out of the woodwork.
If you're confused and overwhelmed with all of it and wondering what you can do as a nonprofit, I suggest you take a deep breath and go back to the basics...More...
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