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Joanne Fritz

Data and Nonprofits: A Perfect Match

By November 13, 2012

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Cover of Measuring the Networked Nonprofit

I finally finished THE book on how nonprofits can use data to further their missions. And how timely was that!

After all, it looks as though the sophisticated use of data may have been the decisive factor in the reelection of Barack Obama.

I was thrilled to find an echo of Beth Kanter and Katie Paine's book, Measuring the Networked Nonprofit, in a New York Times article.

The article quoted an Obama campaign manager saying that a Facebook like is, "just the first rung on a ladder of engagement." Plus, the article talked about "dashboards," "data collection," and "data analytics applications."

It all echoed what I had just read in Kanter and Paine's book. Moreover, in the book, all of this was applied to nonprofits.

That article helped drive my review of Measuring the Networked Nonprofit: Using Data to Change the World.

I think that after you read the review you'll want to learn more about KPIs, the ladder of engagement, and how your nonprofit can move through the stages of becoming data informed.

I'm not a numbers person at all, but I found the book fascinating and chock full of great ideas, tools, and stories about nonprofits, large and small.

Photo: PriceGrabber

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