Focusing on keeping the donors you have is by far the best of best practices for your nonprofit's fundraising.
Study after study show that charities lose more donors than they gain, year after year. We simply put donors in a leaky bucket and still expect to make gains. But how do fundraisers plug the leaks?
Here are some tips from the archives:
- Roger Craver (The Agitator) suggests that charities focus on "missionaries," "loyalists," and "lapsed donors."
- Adrian Sargeant, the Robert F. Hartsook Chair in Fundraising at the Center on Philanthropy at Indiana University, answers the question, "Why Do Donors Leave?" and provides multiple strategies for keeping donors.
- Ken Burnett, fundraiser extraordinaire, has the 10 top tips for treating your donors well.
- Here's why having a monthly giving program could be one of your best ways to turn one-time donors into long-term loyalists.
Some people just aren't donors. Do you know the difference between donors and non-donors? Jeff Brooks explains in this thoughtful piece for Fundraising Success Magazine.
Do you have some tips for turning one-time givers into loyalists? Let me know in the comments.
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