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Joanne Fritz

Successful Fundraising Is About Keeping the Donors You Have

By November 26, 2012

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A road leading to a cloud shaped like a heart.

Focusing on keeping the donors you have is by far the best of best practices for your nonprofit's fundraising.

Study after study show that charities lose more donors than they gain, year after year. We simply put donors in a leaky bucket and still expect to make gains. But how do fundraisers plug the leaks?

Here are some tips from the archives:

Some people just aren't donors. Do you know the difference between donors and non-donors? Jeff Brooks explains in this thoughtful piece for Fundraising Success Magazine.

Do you have some tips for turning one-time givers into loyalists? Let me know in the comments.

Photo: David Malan/Getty Images


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