Most of us believe that nonprofits do better in fundraising when their boards are involved.
That assumption was recently corroborated by research performed by the Nonprofit Research Collaborative (NRC). But, their survey found that it's not the gifts from individual board members that make the most difference; it is the actions that those board members take to expand the universe of givers and the direct appeals they make to friends and family.
It turns out that nonprofits that are most likely to reach their fundraising goals do three things: require at least a minimum donation from 100% of the board; set up a development or fundraising committee made of board members; and ask board members to solicit their own contacts.
There's lots more to the research, including...Read More...
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