There is a big difference between an email that asks for donations specifically and an email newsletter. But they can both bring in funds.
If you're not encouraging donations with your newsy communications, you're missing a great opportunity.
A newsletter, in fact, is probably more likely to be opened, since it goes to your most loyal fans, and it promises information about your programs, events, and how your charity is making its mission happen.
Earning the open is the hard part, so go the distance and win a click to your donation page too.
But there are some do's and don'ts for writing those donation worthy e-newsletters, and that is where our guest author, Mazarine Treyz, comes in.
Mazarine, of Wild Woman Fundraising, has studied every type of e-newsletter from nonprofits, and many from other sources as well, to come up with her E-newsletters That Make People Click Donate - 10 Tips for Nonprofits. Use it as a checklist for your own newsletters that can also bring in some revenue.
Photo: Getty Images
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