With all the advice about how to engage on Facebook, I wonder if we've undervalued one of the easiest ways to do so.
I recently "liked" the FB page of the SPARK Center at Boston Medical Center. I got this lovely message back:
My name is Samantha and I am the AmeriCorps VISTA at The SPARK Center in Mattapan, MA. Thank you for liking our page! Support from people like you will help our organization to grow.
Can you share our page and ask your friends to like us too? Every like brings us closer to getting the fragile children at SPARK the care that they need!
Have a great day!"
Samantha, that AmeriCorps VISTA volunteer, has her own personal blog too where she shares her experience of working at SPARK, a very special place for at risk children in the Boston area.
SPARK doesn't have a lot of followers on Facebook yet, but I'm betting there will be more, thanks to this lovely thank you and call to action.
Thanking each of your followers is a lot of work, but it may be one of the most powerful ways to engage.
Some things to remember is that you can only message people from your personal FB profile, or you can reply to someone who has already messaged you at your business page. In this case, Samantha messaged me through her personal profile. A little more trouble this way, but it could create a lot of good will.
If sending a personal message is too much trouble, you can also thank new followers right in your updates to FB. My fellow About.com Guide to Pet Shops does this frequently. Here is a screen shot of one of those thank yous.
Because it's not guaranteed that a follower will actually see your update, this is not as useful as sending a personal message, but it also has the side effect of letting readers of your newsfeed know that you are earning new "likes."
What creative ideas have you come up with to encourage new "likes" and engagement on your nonprofit FB page?
Oh, do "Like" the SPARK page too.
Image: The SPARK Center
Read More About Social Media:
- Facebook Marketing for Dummies - a Review
- Social Media - 12 Tips for Nonprofits
- Getting Started with Social Media: Where Do Nonprofits Begin?