Love the bank or hate it, you gotta enjoy the parade of nonprofits on Bank of America's billboard in Time's Square last weekend.
The bank featured its charity partners, including the Special Olympics, Habitat for Humanity, Goodwill Industries, Vital Voices, Feeding America, Just Food, United Way Worldwide, Big Brothers Big Sisters of America, Year Up, Wounded Warrior Project, CURE Epilepsy, Citizen's Committee for New York City, Police Athletic League.
Osocio did a nice write up of it all in this blog post. That's how I found out about it. Oscio follows the advertising and marketing trends in nonprofit.
One really nice aspect of this promotion was the inclusion of social media info right on the ads, but also the way Bank of America promoted it on its Facebook page.
There, they encouraged readers to go to the Facebook pages of the various organizations and like them. Nice touch! I snipped a shot of one of the Bank's updates featuring the Special Olympics. The name of the organization is a hotlink to its Facebook page.
There is also a terrific montage featuring the bank's nonprofit partners on its corporate website here. Notice the insets featuring Vital Voices and Year Up.
The whole promotion is a nice piece of corporate social responsibility, brings visibility to some excellent nonprofit organizations, and maybe helps Bank of America with its own reputation. A win-win.
Read more about CSR, cause related marketing and sponsorships here:
- What Is Corporate Social Responsibility?
- How to Find a Cause Marketing Business Partner
- Why Do Companies Like to Sponsor Charitable Events?