I'm betting that you are overwhelmed with "content."
Content marketing is both wonderful and crazy. It is a great way to get the word out, whether you work for a nonprofit or you're a consultant. It's how we pull people into our websites, rather than the old "push" of traditional advertising.
But there is a downside. It's overwhelming. Everyone's doing it. What was at one time a trickle of content is now a thundering Niagara Falls, threatening to overwhelm and distract us.
For those of us in the nonprofit space, it's pretty easy to find ourselves bombarded with tips, advice, admonitions, surveys, research, and 101 better ways of doing everything we do, from fundraising to social media to working with our boards.
When you attempt to read anything and everything that lands in your inbox, RSS feed, LinkedIn groups or Facebook and Twitter feeds, you're trying to be a "primary" consumer of content. You may drown, or find the whole day has passed without doing the work that is most important for you and your organization. Beware of FOMO (fear of missing out). Keeping up can become an addiction. Don't let it.
Let Other People Curate That Content for You.
There are now more curated lists than ever, so you might be tempted to turn even those off. But they can be helpful. You just have to be selective. Find a few people whose judgement you trust and who cover the topics you are most interested in, and then watch for their roundups.
Here are just a few of my favorites:
Kivi Leroux Miller's Mixed Links - Kivi writes the Nonprofit Marketing Blog and is the author of several books, including "Content Marketing for Nonprofits." Kivi's mixed links is published about once a week.
Claire Axelrad's Clairity Click-it. Claire is an expert fundraiser who writes the Clairification blog. She often comes up with resources that I would never have found on my own. Her link roundup appears about every week.
Pamela Grow's Weekly Newsletter, The Grow Report, is always a great source of links that are pertinent especially to small nonprofits. Pamela is a consultant with a large following. She blogs, offers websinars, and email courses. She is a wonderful curator to follow if you are a part of a small development shop. You can subscribe to her newsletter right on her blog.
Philanthropy Today - This is a daily email newsletter from the Chronicle of Philantrhopy and is a good way to keep up with nonprofit news. If you don't have time to read the entire Chronicle (and who does?), subscribe to this "roundup" in order to stay in the know. If a daily roundup is too much, you can subscribe to a weekly version.
What Should You Do With Your Curated Lists?
If you're not careful, even curated lists of links will overwhelm. So don't try to read everything there. Here's what you might want to try:
Find something immediately useful. Pick one link that looks the most relevant to your needs. Go read whatever it is - a news story or a blog post. If there is information you want to use later, save it. Use Delicious or put it in your Evernotes, or even print it out for later reading.
Try a new source. Choose another link from a source that is new to you. Go to the post or article and determine if this is a source you'd like to follow. Then subscribe to a newsletter, Twitter feed, or like that source on FB.
Engage a little. Leave a comment on one of these posts. Share some of your knowledge. Respond to a question. Or just say thanks for the useful information.
Share. Send one of those links to someone in your organization, retweet it, or pass it along on another social network. It can help you fulfill one-third of your social network requirements: sharing other people's work.
That's it. You've quickly found something useful, located a new source for your own collection, engaged, and shared.
Sometimes, stepping back from the deluge of content is good. Plus, it will leave a lot more time to get your primary work done.
Feel free to share your favorite "roundups" in the comments or share how you deal with your own flood of content.