3 Tips for Viral Marketing That Don't Involve Facebook or Twitter
Tuesday June 30, 2009
We often think of Facebook and Twitter when we hear the word "viral." But while you're mastering social media, don't neglect the simple, old fashioned word-of-mouth things you can do. ... Read More
Madoff's Tangled Web Includes Charities that Benefited
Monday June 29, 2009
Bernie Madoff was sentenced to 150 years this morning, but his fraudulent investment scheme is still unraveling, snaring many nonprofits who both won and lost as a result of the ... Read More
Great Links for Nonprofits - Email to Fundraising to Taglines
Monday June 29, 2009
14 Easy Ways to Grow Your Email List
Kivi Leroux Miller provides the basics about collecting email addresses and keeping your list clean.
Assessing America's Giving Challenge
Allison Fine summarizes the findings ... Read More
More Back-to-Basics Summer Learning Opportunities
Monday June 29, 2009
Brush up, learn new skills, get new ideas at some of the terrific webinars available this summer. Here are some that look too good to pass up:
Entrepreneurship: Is It for ... Read More
Nonprofit Leader Predicts Longer Recession for Nonprofits
Sunday June 28, 2009
Last week, Ruth McCambridge, editor of The Nonprofit Quarterly, said that the recession for nonprofits will likely last longer than we thought.
McCambridge said, in a speech at the Clinton School ... Read More
Rich Is Out, Saving Is In
Saturday June 27, 2009
Whoa...The number of High Net worth Individuals (HNIs) has gone down by 15%, falling to 8.6 million globally. This is the 2008 number, reported by Merrill Lynch and a French ... Read More
Should Your Nonprofit Have a Blog?
Friday June 26, 2009
Recently I wrote about how to optimize your website through posting keyword-rich press releases on your website. Another quick way to get your website into the search engines is through ... Read More
Celebrity, Death and Charity: Farrah Fawcett and Michael Jackson Die
Thursday June 25, 2009
The nonprofit world suffers losses when celebrities that have been spokespeople and supporters die.
This week is shaping up to be devastating. We lost Farrah Fawcett, who was active with the ... Read More
Did You Watch 'The Philanthropist' Last Night?
Thursday June 25, 2009
Top Nonprofit Brands Named in Unique Report
Wednesday June 24, 2009
The top four nonprofit brands, according to a new report, turn out to be the YMCA, the Salvation Army, the United Way of America, and the American Red Cross. ... Read More
Summer of Service Swings into Gear
Tuesday June 23, 2009
It is not the summer of love, but the "summer of service" seems much more appropriate for our times.
This week First Lady Michelle Obama kicked off the next stage of ... Read More
The Beatles Taught Him All He Knows About Fundraising
Monday June 22, 2009
Jeff Brooks, the guy who brings humor and cartoons to fundraising, tells what he learned about fundraising from the Beatles.
Among the musical/fundraising lessons:
Beatles song "When I'm Sixty Four" - ... Read More
Getting Real About Grant Writing
Monday June 22, 2009
Arlene Spencer of The Grant Plant blogs about "What Grant Writing Is, and What It Is Not...."
Spencer says grants, among other things:
are not a short term solution...in other words ... Read More
Beyond Volunteering and Philanthropy: Innovators in Doing Good
Sunday June 21, 2009
Julia Moulden, author of We are the New Radicals: A Manifesto for Reinventing Yourself and Saving the World, writes in the Huffington Post about the emerging group of people who ... Read More
Summer, Music, Lemonade, and Sponsors
Saturday June 20, 2009
Summer is the time for events and event sponsorships. Deborah Zanke of "message communications" offers tips on how to make sure you get repeat sponsorships by documenting how your organization ... Read More
Back to Basics: Press Releases and Nonprofit Website Optimization
Friday June 19, 2009
I don't know anyone who really loves writing press releases. But most of us love to increase the traffic to our websites.
Press releases are great tools for optimizing your nonprofit's ... Read More
To be Nonprofit or Not-to-be Nonprofit?
Thursday June 18, 2009
This is a question that social entrepreneurs debate over and over. Should a social venture go the for-profit route, or become a charitable organization, a 501(c)(3)?
One of the most successful ... Read More
Are You Stuck in the Entertaining-Special-Events Syndrome?
Thursday June 18, 2009
I've just read a terrific book about how to turn your nonprofit's special events into a rational system that puts your mission first, and that brings in sustainable support for ... Read More
Charitable Idea of the Week: Nonprofits to Receive $100,000 from Tom's of Maine's 50 States for Good Challenge
Wednesday June 17, 2009
Tom's of Maine has a great new program, "50 States for Good." The company is directing $100,000 ($20,000 each) to five nonprofit projects that focus on positive change. The ... Read More
Back to Basics: More Free or Low Cost Webinars
Tuesday June 16, 2009
We are passing along information about easy and inexpensive ways to brush up on your skills during the summer. Here are the latest:
Get on these quickly:
NTEN has a free webinar ... Read More
Philanthropy During a Recession: Giving USA Report Yields Insights Into What Fundraisers Can Do Now
Monday June 15, 2009
The Giving USA Foundation report, produced by The Center on Philanthropy at Indiana University, was released last week and provides information about charitable giving in 2008.
At a webinar, ... Read More
Danger Comes to a Museum
Thursday June 11, 2009
Our collective sense of safety was punctured once again yesterday when hate, armed with a rifle, visited the U.S. Holocaust Memorial Museum in Washington, D.C.
A guard was killed and the ... Read More
Cause Marketing Creates Welcome Debate
Wednesday June 10, 2009
I've loved the debate this week about cause-related marketing created by an article in the Stanford Social Innovation Review by Professor Angela Eikenberry, assistant professor in the School of Public ... Read More
Giving Last Year Bad but Not as Awful as Expected According to Report
Wednesday June 10, 2009
It could have been worse. That's the news from the Giving Institute as it releases today its yearbook on philanthropy, Giving USA 2009.
U.S. charitable giving in 2008 surpassed $300 billion ... Read More
Back to Basics: Is Your Online Press Room Doing Its Job?
Wednesday June 10, 2009
Don't think for a moment that the fragmentation of the media landscape means that you can ignore media outreach for your nonprofit. You have to be more diligent than ever ... Read More
Short on Staff to Devote to Online Fundraising? Then Nail the Basics First
Monday June 8, 2009
Convio, a provider of CRM software for nonprofits, has released a study that shows nine in 10 nonprofits, irregardless of their size, find that the greatest barrier to success online ... Read More
The Gates Foundation Brand Is So Good, Money Just Flows In
Monday June 8, 2009
The Chronicle of Philanthropy recently noted that the Melinda and Bill Gates Foundation garnered more than $10 million in unsolicited contributions last year.
The Chronicle explained that the Gates Foundation "reluctantly" ... Read More
Study Proves Worth of Giving Circles
Friday June 5, 2009
Giving Circles are hot among donors who want deep involvement with their causes.
And why not? Giving Circles provide an opportunity to network with other donors with similar resources. Giving ... Read More
Back-to-Basics: Affordable Webinars and Seminars for Nonprofits
Friday June 5, 2009
We're looking for free or low-cost webinars and on-site seminars for this summer. If you know of one or are giving one, let us know and we will pass ... Read More
Facing the Unthinkable and Doing It Right
Wednesday June 3, 2009
This week we saw GM go into bankruptcy. If an American icon such as General Motors can go under, it is no wonder that some nonprofits are facing ... Read More
Planned Giving May Be a Welcome Topic During a Recession
Monday June 1, 2009
An article at Forbes.com recently pointed out that 50% of nonprofits' support from individuals comes from planned gifts. But many times donors spend much less time thinking about their estate ... Read More

