Cause Marketing and Sponsorships

Cause Marketing: What You Need to Know
Cause marketing, has exploded in recent years even though it is a relatively young concept. It began, on a national scale, in the early 1980s when American Express joined with the nonprofit group that was raising funds to restore the Statue of Liberty....

How to Find a Cause Marketing Business Partner
Finding a business to partner with your cause marketing campaign can be less scary with these tips.

5 Proven Ways to Close a Cause Marketing Partnership
Finding a business prospective business partner is great for your cause marketing program is great. But how to you close the deal? Here are five tips.

3 Ways to Promote Your Nonprofit Cause Marketing Program
Want to make your cause marketing program the talk of the town? Follow these tips for promoting and marketing your campaign.

3 Cause-Marketing Trends That Matter for Nonprofits and Their Business Partners
Here are three trends in cause marketing based on recent research. How will they affect your nonprofit?

Five Best Cause Marketing Programs for Local Nonprofits
Here are 5 easy cause marketing campaigns that even small, local nonprofits can do. Raise more money and make business contacts at the same time.

Cause Marketing for Dummies - A Review
This book is all about how any nonprofit can get into cause marketing. Learn the why, the wherefore, and the how.

Women Rock at Supporting Nonprofit Causes
Women and nonprofit causes are a perfect match. Here is yet another study that reveals the extent to which women support nonprofit causes. Find out what to do to win their support and what not to do.

Anatomy of a Good Nonprofit/Cause-Related Media Pitch
Recently, I received this winning pitch about The Dan Marino Foundation/Samsung campaign to raise money for autism. The campaign is clever, social, and heart warming.

Why Do Companies Sponsor Charitable Events?
Understanding what motivates companies to sponsor charitable causes will help when you approach them.

How Can My Small Charity Get Corporate Sponsorships?
Corporate sponsorships, especially on the local level, are good bets for small nonprofits.

What You Should Know About Baby Boomer Women, Their Philanthropy, and Cause Mark
Who is attracted to cause marketing? Women.

Made Possible By: Succeeding With Sponsorship--A Review
Speaking the language of business is the first prerequisite to finding and getting corporate sponsorships for your events, causes, and campaigns.

Getting and Keeping Sponsors When Times Are Tough
Gail Bower, astute specialist in sponsorship, published a book more than a year ago titled, How to Jump-Start Your Sponsorship Strategy in Tough Times. Well, tough times continue and Bower's advice in this small, jam-packed book remains as relevant as it was a year ago.

Beyond Cause Marketing: Emotive Customer Bonding
Jason Saul's book, Social Innovation, Inc, provides a new paradigm for businesses to exercise corporate social responsibility that goes beyond cause marketing.

How to Get Sponsors for Your Event
How to you make the case that a corporation should sponsor your event? Here are some steps you can take.

Tips for Getting Sponsorships
The best tips from readers about getting sponsors for their events.