Cause-Related Marketing
Cause-Related marketing or CRM has boomed in recent years with corporations and nonprofits teaming up to sell products while doing good.
Why Do Companies Sponsor Charitable Events?
What drives companies to sponsor charity events? Knowing the motivations businesses have to become sponsor can help you plan your approach to a business.
What drives companies to sponsor charity events? Knowing the motivations businesses have to become sponsor can help you plan your approach to a business.
How Can My Small Charity Get Corporate Sponsorships?
Even small organization can get corporate sponsorships. Just think of concentric circles of influence in your city or town.
Even small organization can get corporate sponsorships. Just think of concentric circles of influence in your city or town.
What You Should Know About Baby Boomer Women, Their Philanthropy, and Cause Mark
Although Barletta's book is aimed at business, nonprofit marketers should pay attention as well. Older women represent a large vein of social responsibility that nonprofits and businesses can mine.
Although Barletta's book is aimed at business, nonprofit marketers should pay attention as well. Older women represent a large vein of social responsibility that nonprofits and businesses can mine.
Made Possible By: Succeeding With Sponsorship--A Review
Every year, corporations spend millions of dollars on cause-related marketing and event sponsorships. Unfortunately, many nonprofits don't have a clue about how to approach a potential sponsor....
Every year, corporations spend millions of dollars on cause-related marketing and event sponsorships. Unfortunately, many nonprofits don't have a clue about how to approach a potential sponsor....
Cause-Related Marketing: What You Need to Know
Cause-related marketing, or CRM, has exploded in recent years even though it is a relatively young concept. It began, on a national scale, in the early 1980s when American Express joined with the nonprofit group that was raising funds to restore the Statue of Liberty....
Cause-related marketing, or CRM, has exploded in recent years even though it is a relatively young concept. It began, on a national scale, in the early 1980s when American Express joined with the nonprofit group that was raising funds to restore the Statue of Liberty....