Filed In:
Direct Mail Fundraising
It's true that more and more fundraising is moving to the Internet, but direct mail is still the most popular way for nonprofits to raise funds and for donors to give.
Tips for Writing a Fundraising Letter
Just like copywriting, writing great fundraising letters is not for the amateur. However, unlike businesses that can often afford to pay the big bucks for great copywriting, nonprofits usually depend on in-house staff to write that crucial letter and to put together their direct mail package. Here to help are the Cardinal Rules of writing a...
Sample Fundraising Letters
See these exceptionally successful direct mail fundraising letters for inspiration for your own.
How to Write an Effective Teaser for Your Direct Mail Fundraising Package
For creating a teaser for your fundraising package, Mal Warwick suggests thinking of the "need" the teaser fulfills before you write it.
Before You Start a Direct-Mail Fundraising Program
Before a small or startup nonprofit gets into direct-mail fundraising, it should establish some basic procedures and regular mailings.
How to Tell Nonprofit Stories While Respecting Client Confidentiality
Stories are fundamental to all fundraising appeals. But what if your org works with at-risk clients? How do you tell their stories and maintain their confidentiality?