6 Ways to Lose Your First Time Donors
Retention of the donors you have is far more important than just acquiring new ones. Don't do these things if you want to keep your first time donors.
Donor Retention: How to Keep Donors Coming Back After the First Gift
Getting a donor to give that first donation is just the beginning of the journey. Retaining that donor is the hard part. Loyalty and commitment are built over time and through many techniques.
It is so important that we not offend our baby boomer and older donors by...
We use style guides to make sure that we use consistent and accurate language. Now there is a style guide to help us avoid insulting our baby boomer and older donors when we don't intend to.
Young vs Older Donors: Who is More Generous?
Which generation is the most generous? You might be surprised.
Tips for World-Class Donor Relations
Great customer service is the key to donor relations.
Best Websites for Free Donor Research
You may not be able to hire a donor prospect researcher to prepare detailed information about your donor prospects, but you can start pulling together some basic information just with some time and patience.
Tips for Getting Beyond Donor Distrust
It's true. Many donors do not trust many nonprofits. How can you avoid being on the list of distrusted nonprofits? Here are some tips for a trustworthy future
Donor Newsletters: Your Route to Keeping Donors Excited and In a Giving Mood
Newsletters, whether print or by email, are one of the best touch points with donors. This book tells how to make your newsletters so interesting that donors will want to read them, not ditch them.
Why People Don't Give to Our Causes
Why do donors respond to some appeals and not others? Human psychology can be tricky but here are some things that we do know.
The Science of Giving - A Review
It seems a mystery why donors give generously in one instance and are stingy in another. Social science research has begun to reveal the secrets of a donor's heart.
Tips On the Fine Art of Cultivating Donors
Before the "ask" is the cultivation. Treating your donors well is the first step toward bigger and better gifts.
No Money for Donor Acquisition? Focus on Retention
Are you focusing on the donors you have, or are you chasing after new donors? Retention really is the holy grail of fundraising.
Fundraising is the meat and potatoes of a nonprofit. Luckily there are a lot of choices about how to go about it. Find out the best ways and match the right ones to your organization.
Customer Relationship Management for Nonprofits
Everyone expects more from the businesses and the nonprofit organizations that serve them. Customer Relationship Management is not just for businesses that sell products or services, it is also for nonprofits.
Tips for Protecting Your Donor Data
There are plenty of reasons to be worried about the donor data you collect. Here are some simple tips to make it safer.
Attract More Donors by Improving Your Trustworthiness Score
Donor trust is everything to a nonprofit. Here's how to earn it.