Donor Relations

Getting a donor to give that first donation is just the beginning of the journey. Retaining that donor is the hard part. Loyalty and commitment are built over time and through many techniques.

We use style guides to make sure that we use consistent and accurate language. Now there is a style guide to help us avoid insulting our baby boomer and older donors when we don't intend to.

Which generation is the most generous? You might be surprised.

Great customer service is the key to donor relations.

You may not be able to hire a donor prospect researcher to prepare detailed information about your donor prospects, but you can start pulling together some basic information just with some time and patience.

Protecting your online donor data from abuse is not always about technology. Of course, you should have the best security solutions in play, but there are other considerations that can undermine the security of your donor data.

It's true. Many donors do not trust many nonprofits. How can you avoid being on the list of distrusted nonprofits? Here are some tips for a trustworthy future

Newsletters, whether print or by email, are one of the best touch points with donors. This book tells how to make your newsletters so interesting that donors will want to read them, not ditch them.

Read reviews of the many donor management software systems available today. Write a review of your donor management system.See submissions

Why do donors respond to some appeals and not others? Human psychology can be tricky but here are some things that we do know.

It seems a mystery why donors give generously in one instance and are stingy in another. Social science research has begun to reveal the secrets of a donor's heart.

Cultivation is what makes solicitation possible, and ultimately donations. Done well, cultivation sets the stage for easy and successful "asks."

During these difficult times, we should focus our resources on our organization's "missionaries," "loyalists," and "lapsed donors."

Fundraising is the meat and potatoes of a nonprofit. Luckily there are a lot of choices about how to go about it. Find out the best ways and match the right ones to your organization.

Everyone expects more from the businesses and the nonprofit organizations that serve them. Customer Relationship Management is not just for businesses that sell products or services, it is also for nonprofits.