Notice how this thank you letter is more specific than the previous one, mentioning the disaster to which I was donating. Plus, there is a testimonial from a disaster victim. I did not receive a mailed letter from this organization, but did receive a phone call later to thank me again. Nice touch! Although this letter is quite effective, it might be a bit stronger if there was an invitation to engage more fully with the organization, and if there was a postscript. Yes, people do read postscripts in emailed letters. Although the disaster that I am responding to is treated fully, Convoy of Hope perhaps misses an opportunity to engage me beyond this one donation.
Dear Joanne,
Thank you for your gift of $___. Convoy of Hope has deployed trucks and teams to Joplin, Mo. "Our prayers go out to the families in Joplin who lost loved ones, homes and businesses, says Hal Donaldson. Because of friends like you, Convoy of Hope was able to immediately deploy teams and emergency relief supplies to aid victims of these massive storms. Thank you!
Your financial gift helped people like Rachael, who lost her home and had no food for her children. Convoy of Hope workers supplied Rachael and her family with food, water and hygiene products at one of our distribution sites just outside Birmingham, Ala.
"When you have kids and you don’t know how you are going to feed them, it means so much to know there are people here to help," says Rachael.
Thank you again for your rapid response that enabled Convoy of Hope to help thousands like Rachael across the southeast in the wake of this disaster
Thank you for your gift of $____ to Convoy of Hope. It is the donations, such as yours, that equip us to help in Japan, continue our work in Haiti, and all our other outreaches as well.
Because of friends like you, our disaster responders have deployed to the region where they will purchase and distribute life-saving food, water and supplies in cooperation with our in-country partners.
With your help, we will reach even more families and children in need here at home and around the world this year.
Below is a summary of your gift.You can also access a receipt online by clicking on this link: xxxxxx
Amount: $xxxx
Payment Method: Mastercard Credit Card, ************
Date: 5/24/2011
Designation: US Disaster Response
Thank you for your compassion.
Sincerely,
Hal Donaldson, President
