Email Tips

Most of the rules that apply to commercial emails apply as well to nonprofits.

There are a lot of issues around email communications, but the fact is that electronic-based communication is here to stay. So, what can you do to make sure your emails are done right? Here are some tips.

There is no doubt that your email to donors and supporters can make or break your communication. Want that email to be opened? Then pay most attention to the subject line.

Email marketing is more than throwing out a few email messages to donors once in a while. Consistency matters in bonding donors to your organization, but consistent messages also get through spam filters more often.

There have been dire warnings about the death of email recently because of the increasing use of social media such as Twitter and Facebook. But it is way too early to declare the demise of our most effective online communication.

Not every email subject line is going to win an award. Sometimes they are utilitarian and simply signal what is in the email that might be of interest to the reader. At times, though, an email subject line can almost require the reader to click the open command.

Dan Zarrella analyzed billions of emails to come up with these tips for email that work just as well for nonprofit as for business.