Raising Funds Through Auctions
Auctions can be a enjoyable way to raise funds, whether you do them as an event or online. Find out how to do them well.
With the help of the Internet, online auctions break the barriers of time and geography and allow organizations to reach a broader audience and increase their fundraising potential. Online auctions also offer a more quantifiable value proposition to donors and sponsors. They also dramatically expand the marketing reach for organizations as a whole, creating a greater awareness of the cause and a greater fundraising capability.
Online auctions are a cost-effective way for charities to expand their reach and engage supporters willing to donate but who for reasons of geography, babysitters or other conflicts find themselves unable to attend the annual gala or other live event.
Coming up with fresh and creative ways to build a charitable auction is the key to enticing bidders, driving up earnings, and raising more money from your fundraiser. One way this can be done is by running “theme” or “concept” auctions.
Respondents had a variety of thoughts in what they will do differently next year. Over 60% said they would start the process of getting items earlier. Greater use of online was cited by 39% of respondents. Thirty on percent said they would get more high priced items while 19% said they would get additional lower priced items to appeal to more people.
