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Fundraising to the Generations
Our fundraising today must be multi-generational and yet appeal to each generation separately.
Survey Reveals Americans' Views About Social Change
This survey of Americans and their beliefs about social change reveal some surprising statistics about the generations and who is doing what.
Women Rock at Supporting Nonprofit Causes
Women and nonprofit causes are a perfect match. Here is yet another study that reveals the extent to which women support nonprofit causes. Find out what to do to win their support and what not to do.
Baby Boomers Turn 65
Baby Boomers are turning 65. Do they still matter? You bet...more than ever.
Why Older Donors Matter
Older donors simply volunteer more, give more, and generally support charitable causes more than any other generation.
Charitable Giving by the Generations
A recent study, by Convio, Edge Research, and Sea Change Strategies, sheds considerable light on the way various generations of donors actually engage in charitable giving.
5 Ways to Really Annoy Your Baby Boomer and Older Donors
Baby boomer and older donors are the best donors. Don't annoy them by using insulting language. Learn what to say and what not to say.