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Getting Major Gifts

Every nonprofit wants major gifts, but it is a complex endeavor. Learn how to identify major donors and how to work with them.

Email your board members during a major gifts campaign
This idea will work with any kind of fundraising campaign where you want to motivate volunteers to make the ask.

Three Ways to Identify a Major Donor
We all have big donors right in our existing donor files. Learn how to find and cultivate them.

How to Work with Young High Net Worth Donors
The demographic profile of high net worth (HNW) donors has changed rather dramatically in recent years. First, there are more of them, and second, they are younger.

What 'Wealthy Wired Donors' Want From Nonprofits - Part I
That wealthy donors are quite active online is the conclusion of an excellent study by Convio and others that explores the "wired" lives of wealthy donors, and how nonprofits are either capitalizing on the wired behaviors of their donors, or are missing the boat.

What 'Wealthy Wired Donors' Want From Nonprofits - Part II
These donors generally prefer giving online and find that charity websites and other online communications usually fulfill their expectations but rarely exceed them.

Sample of Pledge Form for Major Gift
This is a vey simple example of a pledge form that you might use for a major gift or donation.

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