Example
This nonprofit has a great mission but never quite gets to it. Instead it offers a mismash of stuff:
"We have a 25-year history of educating professionals and advocating for people affected by sexual and domestic violence.
"Who we are:
--We are a coalition of people and agencies committed to ending sexual and domestic violence.
--We are the recognized leader in Virginia’s response to sexual and domestic violence.
"What we do:
--We operate the statewide Virginia Family Violence & Sexual Assault Hotline, which links thousands of survivors and professionals to services in their communities.
--We make sure your community has the resources it needs to respond effectively to sexual and domestic violence.
--We educate individuals, professionals, communities, and legislators on how to stop sexual and domestic violence from happening and how to help those who have been hurt by violence.
--We bring people together to build networks and to learn from each other in order to make Virginia safer."
The Fix
I chose three statements for a mission:
The mission of the Virginia Sexual and Domestic Violence ActionAlliance is
- to make sure your community has the resources it needs to respond effectively to sexual and domestic violence.
- to educate individuals, professionals, communities, and legislators on how to stop sexual and domestic violence from happening and how to help those who have been hurt by violence.
- to bring people together to build networks and to learn from each other in order to make Virginia safer.
Now that stands out as a complete and still succinct mission statement.
There are many more ways to muss up your mission statement, but avoiding these five will certainly help.
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