Marketing Your Nonprofit

Kivi Leroux Miller's book is a terrific, all-encompassing guide for the small nonprofit marketing department, development person, or PR practitioner.

We have all received a fundraising appeal that went right to our heart with its direct language, touching stories, and a call to action we could not resist. Writing material for nonprofit publications, direct mail, email communications, and fundraising is a specialized subset of writing. It draws on the styles and rules of journalism,...

Social marketing is a lot about regular marketing except that you are trying to promote behavioral change such as cessation of smoking or safe sex.

Word-of-mouth marketing is so old that we take it for granted. But, it deserves another look and some targeted attention.

That is the nature of market research. The results are often surprising and counterintuitive. What we thought was the problem turns out not to be. The research usually saves money because our marketing efforts are directed squarely at the problem and not squandered on unimportant issues.

Celebrity endorsements can be useful if handled carefully.

Two unions govern performers: SAG and AFTRA....

How can you apply these traits of "real moms" to your organization's fundraising, volunteer recruitment, online communities, and corporate partnerships?