Marketing Your Nonprofit
Nonprofit Marketing Guide - A Review
Kivi Leroux Miller's book is a terrific, all-encompassing guide for the small nonprofit marketing department, development person, or PR practitioner.
Nonprofit Writing 101
We have all received a fundraising appeal that went right to our heart with its direct language, touching stories, and a call to action we could not resist. Writing material for nonprofit publications, direct mail, email communications, and fundraising is a specialized subset of writing. It draws on the styles and rules of journalism,...
Strategic Social Marketing for Nonprofits
Social marketing is often confused with social media marketing. But it is really about bringing about creating changes in behaviors.
Word-of-Mouth Marketing Is Perfect for Nonprofits
Word-of-mouth marketing is so old that we take it for granted. But, it deserves another look and some targeted attention.
8 Ways Your Nonprofit Can Do Market Research
Market research is just as important for nonprofits as it is for business. With all the methods available, research is within the reach of even the smallest charity.
Are Celebrity Endorsements Worth the Trouble?
Celebrity endorsements can be useful if handled carefully.
Do we have to pay celebrities for appearing in our Public
Two unions govern performers: SAG and AFTRA....
Marketing Your Nonprofit to "Real Moms"
How can you apply these traits of "real moms" to your organization's fundraising, volunteer recruitment, online communities, and corporate partnerships?