Marketing Your Nonprofit
Marketing your nonprofit involves the entire organization, from programs, to publicity, to fundraising.
3 Tips to Make Viral Marketing Work for Your Nonprofit
Word-of-mouth is the original "viral" marketing. When you are Twittering and Facebooking, don't forget to make it possible for your supporters to spread the word about your organization by talking (voice to ear) to their friends.
Word-of-mouth is the original "viral" marketing. When you are Twittering and Facebooking, don't forget to make it possible for your supporters to spread the word about your organization by talking (voice to ear) to their friends.
Nonprofit Writing 101
We have all received a fundraising appeal that went right to our heart with its direct language, touching stories, and a call to action we could not resist.
Writing material for nonprofit publications, direct mail, email communications, and fundraising is a specialized subset of writing. It draws on the styles and rules of journalism, personal communications, academic and report writing, a…
Strategic Social Marketing for Nonprofits
Social marketing is a lot about regular marketing except that you are trying to promote behavioral change such as cessation of smoking or safe sex.
Social marketing is a lot about regular marketing except that you are trying to promote behavioral change such as cessation of smoking or safe sex.
Word-of-Mouth Marketing Is Perfect for Nonprofits
Word-of-mouth marketing is so old that we take it for granted. But, it deserves another look and some targeted attention.
Word-of-mouth marketing is so old that we take it for granted. But, it deserves another look and some targeted attention.
8 Ways Your Nonprofit Can Do Market Research
That is the nature of market research. The results are often surprising and counterintuitive. What we thought was the problem turns out not to be. The research usually saves money because our marketing efforts are directed squarely at the problem and not squandered on unimportant issues.
That is the nature of market research. The results are often surprising and counterintuitive. What we thought was the problem turns out not to be. The research usually saves money because our marketing efforts are directed squarely at the problem and not squandered on unimportant issues.
Combining Charity and Business the LaserMonks Way
What started as a small business hobbled together by a group of Cistercian monks has turned into a $10 million ebusiness. How they did it is instructive for both nonprofits and businesses.
What started as a small business hobbled together by a group of Cistercian monks has turned into a $10 million ebusiness. How they did it is instructive for both nonprofits and businesses.
Are Celebrity Endorsements Worth the Trouble?
Celebrity endorsements can be useful if handled carefully.
Celebrity endorsements can be useful if handled carefully.
Do we have to pay celebrities for appearing in our Public
Two unions govern performers: SAG and AFTRA....
Two unions govern performers: SAG and AFTRA....