Marketing Your Nonprofit
Marketing your nonprofit involves the entire organization, from programs, to publicity, to fundraising.
Five Ways to Maintain Your Nonprofit’s Ethics and Preserve Your Brand
A brand is nothing less than your DNA; it’s a true reflection of how healthy, or unhealthy, your organization is from top to bottom—including its ethical behavior.
A brand is nothing less than your DNA; it’s a true reflection of how healthy, or unhealthy, your organization is from top to bottom—including its ethical behavior.
Combining Charity and Business the LaserMonks Way
What started as a small business hobbled together by a group of Cistercian monks has turned into a $10 million ebusiness. How they did it is instructive for both nonprofits and businesses.
What started as a small business hobbled together by a group of Cistercian monks has turned into a $10 million ebusiness. How they did it is instructive for both nonprofits and businesses.
Are Celebrity Endorsements Worth the Trouble?
Celebrity endorsements can be useful if handled carefully.
Celebrity endorsements can be useful if handled carefully.
Do we have to pay celebrities for appearing in our Public
Two unions govern performers: SAG and AFTRA....
Two unions govern performers: SAG and AFTRA....
Strategic Social Marketing for Nonprofits
Social marketing is a lot about regular marketing except that you are trying to promote behavioral change such as cessation of smoking or safe sex.
Social marketing is a lot about regular marketing except that you are trying to promote behavioral change such as cessation of smoking or safe sex.
What You Should Know About Baby Boomer Women, Their Philanthropy, and Cause Mark
Although Barletta's book is aimed at business, nonprofit marketers should pay attention as well. Older women represent a large vein of social responsibility that nonprofits and businesses can mine.
Although Barletta's book is aimed at business, nonprofit marketers should pay attention as well. Older women represent a large vein of social responsibility that nonprofits and businesses can mine.
5 Steps to Defining Your Nonprofit's Brand
Branding your nonprofit is not marketing and advertising (although both of those activities will help your brand). Branding is about selling everything associated with your organization.
Branding your nonprofit is not marketing and advertising (although both of those activities will help your brand). Branding is about selling everything associated with your organization.
Word-of-Mouth Marketing Is Perfect for Nonprofits
Word-of-mouth marketing is so old that we take it for granted. But, it deserves another look and some targeted attention.
Word-of-mouth marketing is so old that we take it for granted. But, it deserves another look and some targeted attention.