We have all received a fundraising appeal that went right to our heart with its direct language, touching stories, and a call to action we could not resist.
Writing material for nonprofit publications, direct mail, email communications, and fundraising is a specialized subset of writing. It draws on the styles and rules of journalism, personal communications, academic and report writing, and more. But it is more than any of those types of writing.
We have covered nonprofit writing in many of its variations and provide this guide to how to write for what nonprofit purpose.