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How to Get Your Share of Media Attention

With nonprofit budgets often scanty for promotion, media attention is necessary. Done well, working with the media can garner great free publicity.
Tips for Effective Crisis Planning for Your Nonprofit
Don't delay your crisis planning. Don't ruin your hard-won reputation by handling difficult situations badly.
Working With Your Local Media--10 Tips
Whether your nonprofit is in a large city or a small town, reaching your local media is essential to your public relations program. Here are tips for becoming a favorite source for your local reporters.
Attracting the Attention Your Cause Deserves - A Review
Even if your organization is struggling and there are so many other priorities than hiring a good pitch man or woman, there is help in Joseph Barbato's easy-to-read and practical "Attracting the Attention Your Cause Deserves/"
The Essentials of a Fundraising News Release
Your news release must include all the information needed to persuade the editor to inquire about doing a feature story. You are not writing the story for the media. Your news release needs to contain just enough information to convince the editor or producer to call and get the rest of the information.
Pitching Nonprofit Stories to the Media
Pitching nonprofit stories to the media takes time and planning. Understanding how to make the story appealing is the secret.

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