How to Get Your Share of Media Attention
With nonprofit budgets often scanty for promotion, media attention is necessary. Done well, working with the media can garner great free publicity.
CNN Heroes a Media Jackpot for Nonprofits
CNN Heroes is the jackpot of exposure for nonprofits. A new CNN hero is highlighted each Friday and that coverage is repeated over and over on the CNN news broadcasts.
CNN Heroes is the jackpot of exposure for nonprofits. A new CNN hero is highlighted each Friday and that coverage is repeated over and over on the CNN news broadcasts.
6 Steps to Making Your Nonprofit a Media Star
Carolyn Manning, founder of The Welcome to America Project in Phoenix, Arizona, had no idea that her sister-in-law had nominated her for a 2009 CNN Heroes Award. Then CNN called and put her and her nonprofit in the national media and on the national map.
Carolyn Manning, founder of The Welcome to America Project in Phoenix, Arizona, had no idea that her sister-in-law had nominated her for a 2009 CNN Heroes Award. Then CNN called and put her and her nonprofit in the national media and on the national map.
Sample Press Release for Nonprofit
Nonprofit Press releases will vary but the standard format is usually similar to the example below.
Nonprofit Press releases will vary but the standard format is usually similar to the example below.
How to Use Press Releases To Bring Visitors to Your Nonprofit Website
Even though the media are more fragmented than ever, with many newspapers going out of business, but online news sites flourishing, press releases can and should be a major component of your media strategy.
Even though the media are more fragmented than ever, with many newspapers going out of business, but online news sites flourishing, press releases can and should be a major component of your media strategy.
10 Step Program for Setting Up a Nonprofit Issues Management Program
Every business and nonprofit has challenges, today and in the future. Those challenges can come from a dozen different sources, but if you don't know what they are, they can't be managed. If they aren't managed, your organization will be taken by surprise again and again and put on the defensive by the media and the public. Issues identification and management should be part of your Tips for Effective Crisis Planning for Your Nonprofit
Don't delay your crisis planning. Don't ruin your hard-won reputation by handling difficult situations badly.
Every business and nonprofit has challenges, today and in the future. Those challenges can come from a dozen different sources, but if you don't know what they are, they can't be managed. If they aren't managed, your organization will be taken by surprise again and again and put on the defensive by the media and the public. Issues identification and management should be part of your Tips for Effective Crisis Planning for Your Nonprofit
Don't delay your crisis planning. Don't ruin your hard-won reputation by handling difficult situations badly.
Working With Your Local Media--10 Tips
Whether your nonprofit is in a large city or a small town, reaching your local media is essential to your public relations program. Here are tips for becoming a favorite source for your local reporters.
Whether your nonprofit is in a large city or a small town, reaching your local media is essential to your public relations program. Here are tips for becoming a favorite source for your local reporters.
Attracting the Attention Your Cause Deserves - A Review
Even if your organization is struggling and there are so many other priorities than hiring a good pitch man or woman, there is help in Joseph Barbato's easy-to-read and practical "Attracting the Attention Your Cause Deserves/"
Even if your organization is struggling and there are so many other priorities than hiring a good pitch man or woman, there is help in Joseph Barbato's easy-to-read and practical "Attracting the Attention Your Cause Deserves/"
The Essentials of a Fundraising News Release
Your news release must include all the information needed to persuade the editor to inquire about doing a feature story. You are not writing the story for the media. Your news release needs to contain just enough information to convince the editor or producer to call and get the rest of the information.
Your news release must include all the information needed to persuade the editor to inquire about doing a feature story. You are not writing the story for the media. Your news release needs to contain just enough information to convince the editor or producer to call and get the rest of the information.
Pitching Nonprofit Stories to the Media
Pitching nonprofit stories to the media takes time and planning. Understanding how to make the story appealing is the secret.
Pitching nonprofit stories to the media takes time and planning. Understanding how to make the story appealing is the secret.