Examples of Real Mission Statements
- Kiva
"To connect people through lending for the sake of alleviating poverty."
- American Heart Association
"Building healthier lives, free of cardiovascular diseases and stroke."
- Sierra Club/South Carolina
"To explore, enjoy, and protect the wild places of the earth; to practice and promote the responsible use of the earth's ecosystems and resources; to educate and enlist humanity to protect and restore the quality of the natural and human environment; and to use all lawful means to carry out these objectives."
- Humane Society of the United States
"To create a humane and sustainable world for all animals, including people, through education, advocacy, and the promotion of respect and compassion."
- March of Dimes
"To improve the health of babies by preventing birth defects, premature birth, and infant mortality. We carry out this mission through research, community services, education and advocacy to save babies' lives. March of Dimes researchers, volunteers, educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight."
- The Tucson Arizona Boys Chorus
"To provide boys in the community an enriched educational experience through the study and performance of choral music."
- SIFE (Students In Free Enterprise)
"To bring together the top leaders of today and tomorrow to create a better, more sustainable world through the positive power of business."
- Homeboy Industries
"Jobs not Jails: Homeboy Industries assists at-risk and formerly gang-involved youth to become positive and contributing members of society through job placement, training and education."
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