Kiva's mission statement is just about as simple as they get. Simply elegant, that is. Kiva is a relatively new organization that understands how to speak to a contemporary audience. The keywords, "connect," "lending," and "poverty" carry the entire message. The simplicity of Kiva's mission statement is carried throughout its website with simple graphics to illustrate what could be a hard-to-understand concept, microlending. Instead, Kiva has defined that term for a new generation of donors.
"To connect people through lending for the sake of alleviating poverty."