Goodwill Industries International
The mission statement of Goodwill Industries International does a great job of being concise while conveying a lot of information. Note the turn of phrase in "power of work." "Employment" would not be nearly as effective.
"Goodwill Industries International enhances the dignity and quality of life of individuals, families and communities by eliminating barriers to opportunity and helping people in need reach their fullest potential through the power of work."
Back to Mission Impossible? How to Write Your Mission Statement.
