The March of Dimes mission statement is focused and written in language that appeals to anyone. Notice the use of emotion-laden words such as "fighting chance" and "threats."
"To improve the health of babies by preventing birth defects, premature birth, and infant mortality. We carry out this mission through research, community services, education and advocacy to save babies' lives. March of Dimes researchers, volunteers, educators, outreach workers and advocates work together to give all babies a fighting chance against the threats to their health: prematurity, birth defects, low birthweight."