Nonprofit Branding

Branding is not a one time event. It lives and dies through our customer relationships.

If you need samples of real mission statements, use these from some of the most up-to-date organizations today.

In Breakthrough Nonprofit Branding, I found a consistent theme of breaking down silos within organizations. Branding does not reside in the marketing department. It belongs to everyone, from fundraising to programming.

All the marketing in the world won't help if your nonprofit is short on good customer service. Make sure that your clients, donors, and volunteers are treated well.

Do taglines and mission statements matter for nonprofits? Two nonprofit experts say they do and advise how nonprofits can write better ones.

A brand is nothing less than your DNA; it’s a true reflection of how healthy, or unhealthy, your organization is from top to bottom—including its ethical behavior.

What happens when an organization places more emphasis on its logo and marketing efforts than it does on its core cultural values?

Branding is much more than advertising and marketing. It involves the management of your reputation through keeping your promises to your supporters.

Does your nonprofit name stick in the mind? Does it reflect your mission and who you serve? Here are some tips for making your org's name memorable.

he cure for boring mission statements is to recognize that they are part of your marketing and approach them in that way.

Does your nonprofit organization have a mission statement that you are proud of? Share it here.

Mission Statement Mistakes - Five Ways to Sabotage Your Nonprofit Mission Statement