Nonprofit Branding
A nonprofit needs to develop a strong brand, just as a business does. Branding is about more than a logo. It is about how you run your nonprofit as much as it is about marketing it.
How to Write Great Taglines and Mission Statements
Do taglines and mission statements matter for nonprofits? Two nonprofit experts say they do and advise how nonprofits can write better ones.
Do taglines and mission statements matter for nonprofits? Two nonprofit experts say they do and advise how nonprofits can write better ones.
Five Ways to Maintain Your Nonprofit’s Ethics and Preserve Your Brand
A brand is nothing less than your DNA; it’s a true reflection of how healthy, or unhealthy, your organization is from top to bottom—including its ethical behavior.
A brand is nothing less than your DNA; it’s a true reflection of how healthy, or unhealthy, your organization is from top to bottom—including its ethical behavior.
No More Bull: Lessons in Branding From the Financial Meltdown
What happens when an organization places more emphasis on its logo and marketing efforts than it does on its core cultural values?
What happens when an organization places more emphasis on its logo and marketing efforts than it does on its core cultural values?
5 Steps to Defining Your Nonprofit's Brand
Branding your nonprofit is not marketing and advertising (although both of those activities will help your brand). Branding is about selling everything associated with your organization.
Branding your nonprofit is not marketing and advertising (although both of those activities will help your brand). Branding is about selling everything associated with your organization.
How to Create a Nonprofit Name that Everyone Remembers
A lot rests with the name of your nonprofit and even on what you name your projects and programs. Will your name become a household word? Will it convey quickly and eloquently what you do? Does your name help your marketing?
A lot rests with the name of your nonprofit and even on what you name your projects and programs. Will your name become a household word? Will it convey quickly and eloquently what you do? Does your name help your marketing?